California Healthline: California Moves Forward With Exchange Following Election

On Wednesday, California officials disclosed plans to spend nearly $90 million next year on marketing and outreach efforts for the state health benefit exchange, the Los Angeles Times reports. Observers say that the move is in response to the re-election of President Obama.

Former Massachusetts Gov. Mitt Romney — Obama’s GOP challenger in the election — had vowed to dismantle the Affordable Care Act, which established the state exchanges.

Peter Lee — executive director of the California Health Benefit Exchange, renamed Covered California — said, “The election removes what was really the last distraction from focusing on the job, which is to get millions of Californians enrolled in health coverage” (Terhune, Los Angeles Times, 11/7).

Exchange Details

The ACA requires states to launch online insurance marketplaces by 2014. California’s exchange primarily will serve individuals and small businesses.

About 4.4 million Californians are expected to use the exchange by the end of 2016. Officials plan to open registration for the exchange in October 2013 (California Healthline, 11/1).

Implementation Details

Read more: http://bit.ly/ZetqJs

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