SacBee: California, other states prepare to promote health insurance

Published: Wednesday, Jul. 24, 2013 – 12:00 am | Page 1A
Last Modified: Thursday, Jul. 25, 2013 – 12:37 pm

Barns, crab-fishing boats and beach bonfires create the backdrop for Portland-based musician Matt Sheehy’s performance of the Oregon health care exchange anthem, “Long Live Oregonians,” in a recent ad.

“We’re free to be healthy / gonna breathe our fresh air / want to get the best care / that a state can get,” Sheehy croons in the Cover Oregon spot that debuted in early July.

With just a few months until state health care exchanges open to enrollment Oct. 1, Oregon and other states have begun elaborate marketing campaigns to promote their insurance marketplaces to consumers.

In one Nevada ad, a young man says that even though he “live[s] fast and play[s] hard,” being uninsured scares him. Another pictures a single father embracing his daughter. Connecticut’s commercials include bright orange bubbles with captions like “change is affordable” floating across the screen.


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  • LAAAC is managed by St. Barnabas Senior Services; Funded, in part, by Archstone Foundation.
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